Profits are the lifeblood of any business, and effective marketing can increase profits by generating the qualified leads required to make deals and close sales with current clients and prospective customers. And if your advertising budget is limited, effective marketing is crucial to maximizing market share and return on investment (ROI).
Marketing ROI is a measure of cost-effectiveness--how much bang you're getting for your buck--and should be a key factor in determining your media mix. Online marketing can be 3 to 10 times more effective than ads placed in traditional offline media. And in most cases, a "Web 3.0 ready" website with semantic-based search engine marketing (SEO/SEM) is where you should concentrate your efforts.
99% of all Internet users submit keywords to search engines to find what they need. 97% of that traffic goes to the first 20 websites returned by a search, and the majority of that goes to the websites included on the first page of search results. Most businesses have at least three ways to achieve high search visibility (page one "above the fold") ... and only one of them requires an ongoing expenditure. Let us tell you about the other two: