With their newly-installed DDR and bilingual W3C mobileOK “minipage”, UMI joins major players like Google, Facebook, Twitter and Netflix in choosing server-side device detection over client-side media queries to deliver RWD.
United Medical Industries – a Miami-based biomedical waste disposal service better known as “UMI” – recently completed a series of additions and upgrades to UmiWaste.com intended to increase their online visibility to medical waste generators across Florida by expanding their accessibility across the Mobile Web. The goal of UMI’s hands-on president Jose Yero was to make their W3C standards-compliant HTML5/CSS3 website more “responsive”, which in the latest web development lingo means optimizing the largest number of viewer experiences by flexibly tailoring the presentation of content to assure easy reading and simple navigation across the broadest range of desktop, notebook, tablet and mobile devices and browsers.
To accomplish that for UmiWaste.com, Arnold installed a comprehensive WURFL DDR to enable server-side device detection linked to a capabilities database and – unlike CSS media queries – allow a common base of content to be formatted for a specific device (e.g. Amazon Kindle or Apple iPhone), platform (e.g. Android or iOS) or browser (e.g. Opera Mobile or Safari) without placing any extra load on tablet or smartphone CPUs. For not-so-smart mobile phones – or roughly 75% of the Mobile Web marketplace – this also allows URL redirection to a new bilingual (Spanish/English) W3C mobileOK “minipage” which even older cell phones with microbrowsers like Openwave or Obigo can handle.
UMI is not the only company taking the device-aware approach to responsive web design. According to a recent Smashing Magazine op-ed by Ronan Cremin and Luca Passani entitled “Server-Side Device Detection…“: